RESPONSABILIDAD SOCIAL CULTURAL, UNA REALIDAD EN EL PAÍS

We believe in the investment of the Orange Economy.

We have transformed the concept of corporate social responsibility by recognizing that we are a multicultural, creative country full of talent, and that through art we can promote transformation of work, personal, and social environments. 

Human beings recreate what they feel, what they see and what affects them: their dreams, their yearnings, their secrets, their fears, as well as their uncertainties. When this has an aesthetic purpose and yields works, it is known as ART.

As a company, we seek to interconnect through art the development of brain plasticity, the care of mental health, and the analysis of behavioral immune systems, with the aim of achieving a positive impact on our work teams.

We launched an internal transformation focusing on a mindset change and with that a new script that amid a pandemic came about.

During the transition, the new business name emerged: moving from FINANCREDITOS BPO to SYNERJOY BPO, combining our 30-year track record as debt recovery experts with an expansion of our service portfolio as a full-service BPO.

With the aim of internalizing our beliefs and ensuring our collaborators could feel and live them, this project began: ART IN THE CALL CENTER.

The business transformation and the return to on-site work aligned, and we began studying these because, as a company, we were aware that change was affecting them.

Psychological-support, occupational safety & health, and coaching were fundamental to maintaining our national and international team in sound physical and emotional condition.

The pandemic made us sensitive, invited us to see the world from another perspective, and elevated the fear of death that stark end which will eventually arrive for all of us. Suddenly, it began to seem so close; we began to value what seemed small or insignificant: waking up, not being sick, a relative not infected, having a meal, a house to come home to. Seeing the alarming wave of violence that followed formal and informal unemployment, everything began to seem irrelevant compared to being safe, having health, and being with family.

This new way of seeing our environment and valuing it led us to convey to our staff that reflection and that representation of their feelings, fears, joys, dreams, yearnings, environmental-care messages, history, culture, tradition, hope and everything that would allow them to feel ALIVE. We then found a method of inspiration, positivism, and creativity that enabled self-control, anxiety reduction and stress-release spaces, making the workplace at Synerjoy BPO a psychosocially healthy and safe environment.

ART led us to find, in its different forms, a representation of life, of day-to-day living, and to find in each work exhibited in the 13 offices a demonstration of being.

The large majority of office-space occupants acknowledge the ability of artwork to influence different areas.

Through interviews with leading architects and interior designers, behavioral psychologists and occupants of corporate buildings who evaluated the use and benefits of art in the current office environment, the following conclusions were reached:

• It enables the creation of a more welcoming workspace.

• It stimulates creativity and increases productivity.

• It helps communicate the brand image and company values.

• It provides options that adapt to the flexibility of new working environments.

• It can represent a good long-term investment. 

ART in all its manifestations is an essential trait that identifies the human being, has enabled the transmission of culture in its full extension and has been, and is, fundamental for survival. Our plastic brain needs art.

Art education is a necessity, not because it makes us smarter, but because it allows us to acquire a whole series of mental competencies and routines that are fully in line with the social nature of the human being and are essential for the learning of any content.

Neuroimaging reveals some clues as to why artistic activities are so important. For example, it is known that certain structures of the auditory cortex only respond to musical tones, that a significant part of the brain and the cerebellum are involved in the coordination of all kinds of movements such as dance, that in theatrical reenactments regions of the brain specialized in oral language which are connected to the limbic system provide the emotional component, or, referring to the visual arts, that our visual-processing system generates real or fictitious images with equal ease (Sousa, 2011). 

Studies that have analyzed the implementation of arts education in the classroom have shown that the strongest effects are found in programs that are fully integrated into the curriculum subjects. When this happens, multiple benefits emerge related to students’ learning and behavior. Rabkin and Redmond (2004) identified the most significant ones:

• Students show greater emotional engagement in the classroom.

• Students work more actively and learn from one another.

• Cooperative learning groups turn classes into learning communities.

• The arts facilitate learning across all subjects.

• Teachers collaborate more and have higher expectations of their students.

• The curriculum becomes more meaningful through project-based learning.

• Assessment becomes more reflective and diverse.

• Families become more involved.